Short-Term Insurance Blogs

Blogs Archives March 2019

March 2019

Social proof - a term coined in a book by Robert Cialdini, describing the psychological and social phenomenon of influence, is something that at some point in our lives, most of us have succumbed to. Perhaps we have been carried along by the Mexican wave at a sports stadium, looked at others around the dinner table to determine the appropriate way to eat our chicken, or chosen an insurance company simply because everyone was excited about the promise of receiving cash back...

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